I have contributed to visual content for Olympics across Paris 2024, Milano Cortina 2026 and Dakar 2026, creating design and communication pieces for social media.
DesignArt directionSocial media
Selection 01 / 03
los angeles 2028
Olympics × Airbnb and Road to LA28 · Scroll to explore →
01 / 03
01 / Featured collaborationOlympics × Airbnb02 / Road to LA28LA28 · Baseball03 / Road to LA28LA28 · Surf
Selection 02 / 03
Milano Cortina 2026 posters
Six locations, one visual series · Scroll to explore →
Bringing a neighbourhood concept store online, while preserving the people, craft and sense of discovery at its heart.
UX researchUI designResponsive prototype
The challenge
How can a store built around human connection, physical experiences and local makers translate its value into a digital experience?
The project
A collaborative master’s project exploring a responsive shopping, workshop and maker-discovery experience. High-fidelity prototype; not a launched e-commerce website.
01 / UX/UI case studyPesca Salada
a local place. a digital challenge.
Pesca Salada brings together distinctive products, local makers and creative workshops. With a physical shop and an Instagram presence, the challenge was to make its offer easier to understand, build trust and turn interest into action.
Starting point / The store, its people and its local identity
02 / UX/UI case studyPesca Salada
listen first.
The team combined interviews with the founders and potential customers, field research in the shop, benchmarking and an online survey. Four needs shaped the proposal: understand the store, trust what is on offer, meet the makers and discover reasons to return.
Research synthesis / Clarity, confidence, creators and community
01 / Understand
Make the offer clear.
Explain what the store is and what people can find there.
02 / Trust
Give useful detail.
Make materials, processes and purchase information easier to access.
03 / Connect
Show the people.
Bring the makers and the stories behind their products into the experience.
04 / Return
Keep discovery alive.
Create paths to new products, pop-ups and creative workshops.
03 / UX/UI case studyPesca Salada
from the shop to the screen.
The architecture organises the experience around four questions: What can I buy? What can I do? Who makes it? What is Pesca Salada? The visual system draws on the store’s existing colours and physical details, including its restored display scaffolding.
Visual direction / A digital expression of the physical spaceUI detail / Display structures become a product-discovery device
04 / Information architecture & interface
explore the experience
Four connected areas · Scroll to explore →
01 / 04
01 / 04Shop / Categories, discovery and filters02 / 04Workshops / Explore, book or give an experience03 / 04Makers / People and processes behind the products04 / 04About / History, values and connection to the neighbourhood
05 / UX/UI case studyPesca Salada
test. learn. refine.
Fourteen tests with a high-fidelity prototype helped the team identify strengths and friction points. Workshops stood out, while the home felt too busy, the hero carousel caused usability issues and the missing shop page blocked exploration.
What testing revealed
A crowded home, a difficult hero carousel, an incomplete shopping path and filters that users overlooked.
How the design changed
A simpler home, a static hero, a dedicated shop section, more visible filters, clearer brand colours and certification badges.
Iteration / Changes informed by usability testing
06 / UX/UI case studyPesca Salada
a direction for what comes next.
The project translates the store’s identity into a tested digital proposal, connecting products, makers and workshops. It remains a prototype: live conversion, traffic and commercial impact have not been measured. Next steps include implementation, further usability testing and tracking the proposed business indicators.
Interactive prototype / FigmaPesca Salada
try the experience.
Explore the high-fidelity prototype and follow the interactions through the experience.
A wine label and packaging collection inspired by swing, flamenco and Zulu dance, translating movement and cultural identity into expressive illustrations.
A social content proposal built around recipes, veggie lifestyle and education. A playful visual system connects product-led posts, interactive stories and community formats.
I’m a Graphic Designer and Art Director based in Madrid, working at the intersection of visual storytelling, brands and digital experiences.
My work brings together typography, imagery and culture to create visual worlds that feel distinctive and connected. From social content to an entire campaign, I enjoy finding the idea that holds everything together.
I’ve created work for brands including Olympics and Barceló, and I’m developing my practice in UX/UI to bring the same visual thinking to thoughtful, intuitive digital experiences.
